By Rajat Dhull
Improved website and app: Costco has redesigned its website and app to make them easier to use and navigate. This includes a larger search bar, expanded selling space, and the ability to search warehouse inventory
Same-day delivery: Costco has partnered with Instacart to offer same-day delivery on select items. This is a major change for the warehouse club, which has previously focused on in-store shopping
More digital offerings: Costco is also expanding its digital offerings in other ways. For example, it now offers an optical digital store where members can virtually try on glasses and then order them for pickup
New Kirkland Signature products: Costco is constantly launching new Kirkland Signature products, which are often of higher quality and lower price than name-brand products.
Competitive pricing: Costco is known for its competitive pricing on a wide range of products. This is one of the main reasons why members are willing to pay an annual fee
Focus on customer experience: Costco is committed to providing a great customer experience. This includes things like friendly staff, clean stores, and a wide selection of products
Strong brand loyalty: Costco has a strong brand loyalty among its members. This is due to the factors mentioned above, such as competitive pricing, a great selection of products, and a focus on customer experience
By Rajat Dhull